3AM Productions

Web Standards

All our web sites conform to W3C web standards. When web sites were first being born there was competition between different browsers. In order to lure designers, each browser came out with its own properties or rules. This became chaos because now only certain browsers could read certain web sites. Thus the evolution of web standards.

Web standards will save you money. We are now at the time where web standards are beginning to become the cornerstone of all web site development. As this change occurs, browsers are going to have to conform to reading the same properties or rules. Since our pages are written using these rules, you are insured a site that will be viewable by all conforming browsers and in future you will not have to spend money to bring your site up to date. Your 3AM-designed site will already be there.

Web standards will save you more money. We abide by the separation of content and presentation. Any site we create has two files, one file contains all the information content and another file contains how it gets presented. By using this format, it becomes infinitely easier and much cheaper to redesign your site. You don't need to pay to get your information rewritten, you simply can get a new presentation file and it'll look like you have a while new site.

XHTML

eXtensible HyperText Markup Language

This is where the content portion of your site is contained * (see PHP below). As time goes on, the properties allowed in this file are becoming stricter, assuring that this file will contain only information. This is important because if you decide for an update down the road, your information will be in a separate file and remain safe and untouched.

CSS

Cascading Style Sheets

This is where the presentation portion of your site is contained. Within this file all the positioning, colors, fonts and various other design elements are defined. Changes can be made to this file without fear of altering your information. Also, you can have various CSS files on your site so your user can choose the one they prefer which will keep visitors on your site longer, focusing on what you have to offer.

PHP

Hypertext Preprocessor

Depending on the complexity and needs of your site, your information may be held in a PHP file and not an XHTML file. This file type comes with powerful features that we are well experienced with and can utilize to fulfill any need you may have of your site. With PHP and the skills at 3AM, your imagination becomes the limit on what your site can achieve.